The Government of Libya dropped its $1M one-year pact with Qorvis following an evaluation of the performance of the MSLGroup entity.
“Our current contract will continue through the end of May. We are in discussions regarding what support is needed beyond that,” a MSL spokesperson told O'Dwyer's.
The contract, which went into effect March 20, allowed either party to terminate the relationship with thirty days notice.
It called for CEO Michael Petruzzello's shop to "open channels of communication" through government relations and to organize meetings for Libyan officials, according to its contract.
The goal was to "ensure Libya's messages reach the White House, media, think tanks and Capitol Hill."
In abandoning the PR push, Libya's government decided that its position is a "complicated one for many PR companies to deal with,’’ according to the Libya Herald.
Since the death of strongman Col. Muammar Qaddafi four years ago, Libya has been in a state of chaos with warring factions struggling for control of the country's oil and combatting terrorists from the Islamic State.
Washington recognizes the group headquartered in Tobruk and Bayda as the legitimate ruler of Libya.
France's Publicis Groupe owns MSL.
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
Edelman is negotiating a formal contract with the Bahamas for strategic communications on issues impacting its reputation abroad.
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