Jorge Ortega, one-time head of Burson-Marsteller Mexico and Latin America regional chair, has returned to the WPP operation as executive VP & Miami manager director.
The former president of The Jeffrey Group and founder of Newlink America, the Hispanic marketing group the he founded in 2010, takes command of B-M's gateway to Latin America and home of Burson Latino, the U.S. Hispanic communications unit.
Michael Law, B-M US chief, said Ortega will provide invaluable expertise across practice groups and his expertise will be "essential as the 2016 U.S. presidential election draws near.”
The Sunshine State will be a key battlefield in the national election and race to succeed Marco Rubio as Senator.
Ortega replaces Claudia Gioia.
Ramiro Prudencio helms B-M Latin-America.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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