Global insurer Chubb has added Edelman to its roster of PR firms to aid companies in crisis.
Edelman joins The Abernathy MacGregor Group, Sard Verbinnen & Co. and Kroll to provide up to $300K worth of crisis counsel under Chubb's commercial umbrella policies.
Benjamin Rockwell, senior VP for Chubb Commercial Insurance, noted the potential loss of market share, reputation damage and a "demoralized workforce" if a company missteps in a crisis.
The Warren, N.J.-based Chubb Group of Insurance Companies added PR to its policies in 2011 with a roster that included Sard, AbMac, Kroll and MSLGroup.
There’s a fine line between newsjacking and taking advantage, aka ambulance chasing. Our job as PR professionals is to tread it carefully.
PR firms need to be mindful of ways their work product may be protected by the attorney-client privilege whenever working with a client’s internal legal team or its external legal counsel.
Manuel Rocha, former US ambassador and intenational business advisor to LLYC, plans to plead guilty to charges that he was a secret agent for Cuba.
CEO mentoring is an often-overlooked aspect of why CEOs are able to make good decisions, and sometimes make bad ones—all of which intersects with the role and duties of a board. 
How organizations can anticipate, prepare and respond to crises in an increasingly complex world where a convergent landscape of global challenges, threats and risks seem to arrive at an unrelenting pace.
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