Oracle has selected Burson-Marsteller to lead a WPP team to position the software/hardware giant as a leader in cloud computing.
WPP's unit will offer its enterprise technology, corporate reputation, analytics and thought leadership expertise.
Rowan Benecke, B-M's global tech practice chief, manages the communications program.
Bob Evans, Oracle's chief communications officer, said in a statement the WPP team notched the business because of its "competitive fire, focus, Big Data tools and engineering skill."
Oracle on April 27 announced a partnership with Accenture to deliver industry-specific solutions built on Oracle's cloud capability to help clients benefit from cloud faster with reduced risk.
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