Oracle has selected Burson-Marsteller to lead a WPP team to position the software/hardware giant as a leader in cloud computing.
WPP's unit will offer its enterprise technology, corporate reputation, analytics and thought leadership expertise.
Rowan Benecke, B-M's global tech practice chief, manages the communications program.
Bob Evans, Oracle's chief communications officer, said in a statement the WPP team notched the business because of its "competitive fire, focus, Big Data tools and engineering skill."
Oracle on April 27 announced a partnership with Accenture to deliver industry-specific solutions built on Oracle's cloud capability to help clients benefit from cloud faster with reduced risk.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
Have a comment? Send it to 
No comments have been submitted for this story yet.