John Doorley, who was the founding director of New York University’s M.S. in PR and CC, will join Elon University, N.C., as a visiting professor.
Doorley will take part in Elon’s new M.S. in Management degree. He joins the School of Communications which is partners with the Martha and Spencer Love School of Business in the program that starts in the fall.
Study areas include accounting, economics, finance, management, marketing and project management, with a focus on one of the specialties—corporate communications or organizational analytics. The program is described here.
The courses will be evenly distributed between Elon’s business and communications faculty.
Doorley Headed Merck CC
Paul Parsons, dean of the School of Communications, said Doorley is a “leading voice in reputation management and a nationally known leader in the discipline. His credibility is enormous.” He headed CC at Merck from 1987-2000 and from 2005-2014 was academic director of NYU’s M.S. in PR and CC. It is one of the largest such programs.
Doorley, co-author with Helio Fred Garcia of Reputation Management, also co-authored Rethinking Reputation with Fraser Seitel. He remains a consultant to Mindful Reputation, London.
Elon has 5,000 undergrads including Heather Harder, president of PR Student Society of America of PRSA. It also has 700 grad students. NBC’s Brian Williams hosted a fund-raising dinner for the school at the Waldorf-Astoria last Oct. 16.
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