precisionThree Obama campaign veterans today launched Precision, a full-service PR, crisis, digital and analytics shop with partners in D.C. and New York.

The three partners include Washington-based Stephanie Cutter, a seasoned Democratic PR strategist who was deputy campaign manager for Obama for America, former Obama digital director Teddy Goff, who is in New York, and Washington-based Jen O'Malley Dillon, another deputy campaign manager for Obama with a specialty in grassroots organizing.

The trio said they took the name Precision from the form of politics practiced by the Obama campaign, which built a state-of-the-art effort to "understand, reach and connect" with Americans and cut through the "clutter" using technology and outreach.

Jenni LeCompte, recently assistant secretary for public affairs at the Treasury Dept., is of counsel to Precision.