Int'l Chinese PR firms fail to push accountability (Global Times) 

Corporate How to spot a dishonest company (Business Week) 

Petitions Changing the world one signature at a time (T. Frank) 

Social UNICEF: 'Likes' don't save lives (Simply Zesty) 

Social Big brands up social responsiveness (MediaPost) 

Tech Hackers strike Reputation.com (LA Times) 

Advertising What were the ad folks thinking? (D. Reich) 

Advertising Mountain Dew fiasco shows brands desperately want street cred (Adweek) 

Media LA times updates guidelines for covering immigration (LAT) 

Media The Daily Beast is ashamed of Howard Kurtz's column (Atlantic)