paul cohenPaul Cohen, who spent more than a decade at Visa in PR and communications roles, has charged to PayPal to as VP of corporate communications for the digital payments company slated to split from eBay.

Cohen's appointment comes as PayPal aligns its top staff under president CEO-designee Dan Schulman, a former top executive of American Express, Sprint Nextel, Virgin Mobile USA and Priceline.com.

Prior to Visa, where he exited this month as senior VP of corporate comms. and marketing, Cohen was a senior VP and partner for FleishmanHillard in San Francisco and started out in journalism as a producer for CNN. He heads corporate comms. and PR for San Jose-based PayPal. Edelman alum Christina Smedley is chief brand and comms. officer for PayPal.

eBay plans to split from PayPal in the second half of this year. It bought the company for $1.5B in 2002.