Bill Orr, executive VP and West Coast market leader for Burson-Marsteller, has moved to Double Forte PR and Marketing in San Francisco as EVP and chief strategy officer.
Orr takes up a newly created role with the 13-year-old tech, consumer and enterprise agency.
Orr did a stint as EVP at Racepoint Group and earlier at MSLGroup and Porter Novelli.
He is also a former president of PRSA.
Double Forte clients include Drync, Saison Beauty and the Entertainment Software Association.
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