bill orrBill Orr, executive VP and West Coast market leader for Burson-Marsteller, has moved to Double Forte PR and Marketing in San Francisco as EVP and chief strategy officer.

Orr takes up a newly created role with the 13-year-old tech, consumer and enterprise agency.

Orr did a stint as EVP at Racepoint Group and earlier at MSLGroup and Porter Novelli.

He is also a former president of PRSA.

Double Forte clients include Drync, Saison Beauty and the Entertainment Software Association.