Indiana Economic Development Corp. has signed a $750K contract with Porter Novelli to encourage natives and people everywhere to visit the Hoosier State's "many vibrant communities and exciting attractions," according to the professional services contract approved May 14.

The fee covers Phase I of the program that went into effect April 1 and runs through September.

The contract calls for PN to assess the "perceptions and expectations of stakeholders that influence and are critical to the reputation of Indiana."

PN will meet with stakeholders and explore ways the initiative can deliver positive value to a broad and diverse audience" and "support positive actions to enhance and strengthen Indiana's reputation."

Phase I's will be a "final set of recommendations, a strategic plan and message platform and fully developed campaign ready for launch and long-term execution."

The parties will negotiate the budget for the Phase II implementation period.

The IEDC and Indiana Office of Tourism Development have been closely collaborating on a new reputation initiative to boost the state's "global brand reputation as a welcoming place to live, visit and do business."

The state has already said it plans to spend $2M for PR at PN.

Indiana's reputation has been in tatters since Gov. Mike Pence's March signing of the Religious Freedom Restoration Act, which critics say opened the door to discrimination against gay people.