International Enterprise Singapore has inked Finsbury to a one-year $435K PR and marketing communications contract covering the US.
The goal is to promote "Singapore's status as a leading commodities trading hub in Asia" to journalists and influencers.
The work calls for the WPP unit to "make all reasonable efforts to arrange three meetings or activities with top tier media or influencers in each quarter of the term in relevant US-based media publications" and to conduct two media perception surveys to gauge the progress toward Singapore's image goal.
The contract also calls for Finsbury to conduct an "online and social media landscape." That analysis will report on conversations, as well as key influencers related to trade clusters such as agri-commodities, energy, metals and minerals.
Finsbury will charge IES from $875 per-hour (partner) to $155 (A/E) for additional services such as crisis support and media training.
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