sri lankaSri Lanka Tourism and Promotion Bureau plans to invite firms to pitch to handle tourism PR by the end of the month.

The budget is estimated in the $3.5M range, according to a report in the island nation's media.

Funding for the effort will come from a levy tapped on airline and cruise ship tickets.

Sri Lanka government officials expect an uptick in international visitors due to the wind-down of the civil war with the Tamil Tigers.