Tech Google's PR diaspora (Forbes)

Content MLB to release weekly Snapchat stories from fans (LR)

Healthcare A checkup for health communicators (K. Mohring)

Video PR pro and Amtrak crash survivor 'angry' (CNN)

Food Whole Foods' misguided play for Millennials (HBR)

Sports Enough Spin: Here are Tom Brady's options (E. Dezenhall)

Legal Publicist loses round in lawsuit over Broadway show's travails (NY Times)

Media ABC News faces credibility crisis over Stephanopoulos donations to Clinton (USN&WR)

Tech PR for startups: the who, when, why and how much (D. Hochman)

Media Where's the media's ebola mea culpa? (MM)

PR 101 How to make the job of journalist easier (D. King)