Healthcare PR maven Gil Bashe is moving on after 12 years at Makovsky for Finn Partners, to grow its health and pharmaceutical business.
Makovsky has installed senior VPs Tom Jones (Novartis) and Alexandra Peterson (Ruder Finn) atop its health practice to replace Bashe. Senior VP Lee Davies and group VP Arielle Bernstein round out an extended leadership team, the firm said.
Bashe led Makovsky's health practice after stints as CEO of Health!Quest Communications and CommonHealth, now merged with Ogilvy. He was also EVP and global director of health and pharma at Hill+Knowlton Strategies and led Medicus PR, among other posts.
The Ruder Finn/Finn Partners split in 2011 left most of the agency's healthcare business with RF. FP's healthcare roster includes Blue Cross Blue Shield of Michigan and the Robert Wood Johnson Foundation.
Makvosky CEO Ken Makovsky said the firm is grateful for Bashe's years leading its health practice, adding that its new leadership structure is aimed to grow the successful operation.
Lo Isidro, senior director at Real Chemistry with more than a decade of strategic communications and PA experience, has joined Narrative Strategies.
Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
Lilit Bargar, who was most recently an EVP in the healthcare practice at Weber Shandwick, comes on board at GCI Health as EVP, corporate practice lead.
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