Burson-Marsteller has received global PR and corporate communications duties from FedEx after a review.
The move is a departure for the Memphis-based shipping giant, which worked predominately with Ketchum since the mid-1990s.
Burson's scope includes the $1.5B FedEx Services unit.
Maury Lane, former director of issues, crisis and PA communications for FedEx, is president of Burson's corporate issues operation after joining the firm in 2012.
Patrick Fitzgerald, a former Ketchum exec, is senior VP of integrated marketing and communications for FedEx, which continues to give some work to Weber Shandwick and Ketchum, as well as other firms.
"We are proud of the award-winning work that Ketchum and FedEx have done in partnership for more than 20 years," Ketchum said in a statement. "Our team is committed to continued excellence in the work we are doing with FedEx in Europe, Latin America and Asia Pacific. We look forward to accomplishing many more great things together as we share our best practices and ideas at the integrated table."
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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