Kate Nocera, Congressional reporter for Buzzfeed, is moving across the aisle to PR with SKDKNickerbocker in Washington.
Nocera, who covered healthcare and Congress for Politico and is a former New York Daily News reporter, will handle advocacy, non-profit and corporate clients of the firm.
On the move to PR, she told the Washington Post's Eric Wemple, "the sugar high when you have a great story -- I wasn't getting that anymore." Nocera is the daughter of New York Times columnist Joe Nocera.
SKDK has also brought in Maureen Shanahan from embattled Sony Pictures Entertainment, where she was director of worldwide publicity and corporate communications. She is a former comms. director for Rep. Adam Schiff (D-Calif.) and is stationed in New York for the firm.
Jaclyn Rothenberg has rejoined SKDK in New York from Teneo.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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