Ryh-Ming Poon, a video game PR executive who has promoted "Guitar Hero" and the rental service GameFly, has moved to mobile games developer SGN as VP of communications.
SGN, an acronym for Social Gaming Network, is led by MySpace co-founder Chris DeWolfe and produces so-called casual games like "Panda Jam" and "Panda Pop." The company told CNBC in April it expects revenues to clear $280M this year
Poon, as global PR director for Activision, handled its lucrative "Guitar Hero" franchise. She served as VP of PR for gaming portal Machinima.com and held that same role with GameFly, the Neflix of video games.
For Los Angeles-based SGN, she overseas its global communications and media relations efforts, in addition to events and marketing.
She started out in PR at Bender/Helper Impact.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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