daniel tarmaneBay has named Daniel Tarman chief communications officer following its split from PayPal into two publicly traded companies.

He joined from PIMCO, which ranks as the world's No. 1 bond investment outfit with $1.6T assets under management. Tarman was PIMCO's executive VP and global chief of communications, handling brand and reputation efforts.

Earlier, Tarman held key PR posts at Countrywide Financial, Visa and Burson-Marsteller.

At the auction site, Tarman reports to CEO designee Devin Wenig, who called the new hire a "seasoned executive and strong leader with the right combination of global communications and brand experience to help us lead eBay forward."