Sepp Blatter, keeper of FIFA's piggyback, resigned today in the aftermath of the corruption probe by America's woman of the year, pride of Brooklyn and Greensboro (NC) native, Loretta Lynch.

fifaThe 79-year-old Swiss, who was overwhelmingly re-elected five days ago by the bloc of developing countries, made the understatement of the year in announcing his departure.

"Although the members of FIFA have given me the new mandate, this mandate does not seem to be supported by everybody in the world of football,” said Blatter who maintained a straight face.

Blatter's exit gets FIFA's corporate sponsors off the hook.

Multinational backers such as Coca-Cola, McDonald's, Budweiser, Adidas and VISA were content to issue wishy-washy statements following news of Lynch's painstaking probe into corruption in soccer's world governing body.

They apparently trusted Blatter's ability to reach into his bag of tricks and wiggle out of trouble. During his 17-year reign—which was just extended for another five—Blatter swatted away all challenges to his throne.

There's also the matter of sponsors cashing in on World Cup fever.

British outfit Brand Finance reports that for a fee from $24M to $44M a year, sponsors are "guaranteed exposure to a global audience well in excess of a billion consumers and association with the world's most beloved sporting event."

In other words, World Cup fans buy a lot of Big Macs and wash them down with many Cokes. What's a little corruption speculation on the side?

Brand Finance though estimates sponsors could have lost up to $100B in brand value from FIFA's ongoing scandals. Blatter, who knows when to hold 'em and knows when to fold 'em, simply had to go or FIFA's revenues would have crumbled.

Let's hope his exit is the first leg of FIFA's Triple Crown (the final leg of thoroughbred racing's Triple Crown hits the starting gate at Belmont Park in New York on Saturday.)

The second and final legs of FIFA's Triple Crown would be the removal of the 2018 World Cup from Russia for Vladmir Putin's grab of Crimea and invasion of eastern Ukraine and 2022 World Cup from Qatar for its shameless exploitation of foreign workers who have died by the thousands in building soccer venues and related facilities.

A Triple Crown would the first stage in the cleansing FIFA and a tribute to Lynch and her diligent Brooklyn investigative team.