Alan Nierob, the veteran entertainment PR exec of Rogers & Cowan, has earned high praise for guiding the PR strategy behind Caitlyn Jenner’s public debut.

caitlyn jennerJenner, the Olympian who discussed transition plans to become a woman in a Diane Sawyer interview last month, unveiled herself June 1 on the upcoming cover of Vanity Fair. An outflowing of support for Jenner followed, from the White House to ESPN to Twitter in what many see as a watershed moment for the trangender community.

“One could hardly find a news channel the past couple of days that wasn’t touting the former Bruce Jenner for her courageous transgender metamorphosis or admiring her ‘gorgeous’ new look,” wrote the Washington Post’s Kathleen Parker.

Nierob, an EVP at Rogers & Cowan and seasoned crisis pro, has worked with Jenner since at least February. The New York Times noted the Vanity Fair release is the “latest in a carefully calibrated series of public steps by Ms. Jenner and her team” leading up to a new reality show on E!. A VF spokesperson told the Times that the magazine’s considered an article on Jenner last year but “it began taking shape this year when a publicist for MS. Jenner contacted an editor at Vanity Fair.”

Veteran entertainment PR exec Howard Bragman, who has advised some high-profile members of the LGBT community, said Nierob’s orchestration was a hit. “It’s been handled masterfully,” he told the Los Angeles Times. “I’m jealous I didn’t get to handle it.”

A former R&C staffer told The Wrap in April of Jenner’s hire of Nierob: “He’s a complete pro who’s been instrumental in guiding many celebrities through tough situations and career transitions. Bruce is in very good hands with Alan.”