atdAPCO Worldwide and Text100 have developed ATDigitalHealth, an offering that combines the independent DC's firm's healthcare/public policy savvy with the Next 15 Communications unit's technology strength.

Brad Staples, APCO CEO, said in a statement the unit "is built around a bold aspiration: to empower and accelerate the digital health revolution.”

The venture will tackle challenges presented by uncertain payer reimbursement, provider acceptance, lagging public policy and shifting consumer behavior.

Stig Albinus, APCO's global healthcare practice leader; Scott Friedman, APCO's technology worldwide technology leader; and Erin Humphrey, Text100 senior VP, will guide ATDigitalHealth, which will provide coalition-building, product/corporate PR, positioning, branding and crisis/issue management services.