Reporting jobs abound as content producers at companies eager to build brand share and establish a voice in the crowded communications landscape, headhunter Jackie Riley told the Professional Journalists in New York on June 2.

PJNYJackie Riley, executive recruiter at Lynne Palmer, and Greg Joslyn, director of content management, qBeats, and director of the Professional Journalists of New York.
Photo: Sharlene Spingler

The VP at Lynne Palmer executive recruiter, who has specialized in the magazine and newspaper fields for 20 years, said consumer-facing companies such as Angie's List are snapping up trained journalists.

Riley cheered the 24-member audience with talk of a "renaissance" in hiring of talent skilled in long-form journalism and the emergence of a sellers' market for their know-how.

As companies work to sharpen their identities, Riley predicted they would value content units more than sales departments.

She stressed the importance of face-time, recommending that editorial staffers work side-by-side with team members, rather than writing off-premises.

Greg Joslyn, of qbeats content distribution start-up and PJNY founder, hosted the session.

PJNY's event schedule is available at www.meetup.com.