SunGard, the financial industry software provider, is relying on Brunswick Group for outside PR support as it pursues an initial public offering.

The private equity-owned company is reportedly drawing acquisition interest since its June 4 filing, according to the Wall Street Journal, which said Fidelity National Information Services and SS&C Technologies were among those circling Wayne, Pa.-based SunGard.

Bain Capital, Blackstone Group and KKR & Co., among others, bought SunGard in 2005 in a huge, pre-crisis leveraged buyout for $11.4B. The New York Times noted SunGuard's IPO plans mean "one of the last megadeals from the buyout boom is headed back to the public markets."

Reuters reported in April that the company was exploring a possible $10B sale.

George Thomas is VP of corporate and internal comms. for SunGard. Brunswick partners Jason Golz (San Francisco) and Bethany Sherman (New York) are advising the company.