Content Recent media shifts make owned channels even more important (C. Thilk)

Alliances Corporate alliances matter less thanks to APIs (HBR)

Data How to turn data into stories: 5 insights from top data journalists (M. Lizun)

Search Why organic search should be 'earned search' (L. Hoffman)

Agencies PR's creative expansion (D. Tisch)

Entertainment The story behind Caitlyn Jenner's masterful press strategy (Vulture)

Crisis 6 social media 'musts' for crisis communications (J. Dougherty)

Social Burger King, Monster top Belmont social consumption(Lost Remote)

Tech Apple announces streaming music app (BI)