Kerri Landry, who headed global PR at Reebok International, is now communications director at the CBS media group in Boston.

The 18-year PR veteran is responsible for communications at WBZ-TV and WSBK-TV.

Prior to working at the athletic shoe marketer, Landry ran her own firm and led the consumer group at Boston's Kortenhaus Communications.

Mark Lund, president of the CBS unit, praised Landry's "creative vision and strategic approach to building brands."

Landry replaces Ro Dooley Webster, who exited in April.