andrew bowinsAndrew Bowins, senior VP of external communications for MasterCard, has charged to Samsung Electronics America to head corporate communications.

The move is a return to consumer tech for Bowins, who held global marketing & communications roles with Nokia and Dell.

David Steel, EVP of corporate communications for Samsung Electronics America, was upped to a global role based in Korea in January.

SEA encompasses the company's consumer tech products like TVs and camcorders, as well as its enterprise division (computers, printers, etc…). It is based in Ridgefield Park, N.J., alongside the company's telecommunications (mobile phone) operation.

Bowins started out in the agency realm with National PR and GCI Group.