Fran Carpentier, long-time editor of Parade, has joined FleishmanHillard's New York media group as senior VP. She'll focus largely on healthcare clients.
Carpientier has worked on Parade pieces with notable contributors such as Gloria Steinem, Bill Moyers, Gail Sheehy, Andrew Tobias and a trio of US Surgeon Generals.
As editor-at-large for Parade's website, she blogged at its healthcare ("Diabetes, Day by Day"), food ("Eat My Words") and parents ("Mom to Mom") channels
Laura Russo, FH's New York media chief, said Carpientier is a "proven master at crafting reliable stories" and equipped with relationships in the healthcare sector, especially the diabetes space.
Carpientier, who has lived with type 1 diabetes for more than 40 years, is director of the Diabetes Media Foundation and volunteer at the Juvenile Diabetes Research Foundation.
Omicom owns FH.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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