Fitness band market leader Fitbit has relied on The BlueShirt Group for financial communications support through its successful June 17 initial public offering.
The San Francisco-based company, which works with Olson Engage, FleishmanHillard and Burson-Marsteller on the PR front, surpassed expectations with its New York Stock Exchange debut, raising more than $840M for a valuation of $7.6B. Forbes noted the 52% first-day stock surge was among the 10 biggest "pops" of the year. And the Wall Street Journal said the company managed an unusual feat for hot IPOs: staying above its debut price for a week.
The solid debut came after rival Jawbone sued Fitbit just weeks before the IPO, alleging Fitbit poached employees and trade secrets.
BlueShirt Group managing director Peter Salkowski, former head of IR for Dreamworks Animation, heads the Fitbit account for the firm.
Recode's Lauren Goode managed to knock Fitbit CEO James Park off message briefly in New York this week as he admitted to dining on Shake Shack and a street hot dog while in the Big Apple. A PR staffer interjected to note that the CEO of the fitness company "eats mostly healthy food."
Edelman handles Viking Holdings, the river and ocean luxury cruise line that plans to raise $1B via an IPO priced in the $21 to $25 per share range.
Teneo is handling the initial public offering of CVC Capital Partners, one of Europe’s largest private equity firms with nearly $200B in assets under management.
Brunswick Group represents Endeavor Group Holdings as it agrees to go private via its acquisition by Silver Lake technology investment firm, which is handled by Edelman Smithfield.
Tod Donhauser, a nine-year veteran of Edelman, has joined H/Advisors Abernathy as managing director and head of its San Francisco office.
Intelligent Group Ltd, a Hong Kong-based financial PR firm, has priced its initial public offering of 1.9M shares at $4, which is the low end of the $4 to $5 range.
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