Publicis Group has moved leadership of its MSLGroup global PR operation under its Publicis Worldwide Network president Arthur Sadoun.
Olivier Fleurot, global CEO of MSLGroup, moves into a PR and administrative role with the Publicis Groupe parent, a SVP post encompassing communications, CSR, real estate, insurance and its Altair project to integrate its front and back office operations.
"This alignment is not at all about merging MSLGroup with Publicis Worldwide," stressed Maurice Levy, chairman and CEO of the ad/PR conglomerate. Levy said both entities will report to Sadoun, who will "leverage" the PR operation's "skills to develop a new integrated approach."
Fleurot is the former Financial Times Group CEO and former executive chairman of Publicis Worldwide.
The Wall Street Journal has called Sadoun, who took the Publicis Worldwide reins in 2013 after joining in 2006, a "rising star" at the conglomerate.
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