Edelman provided PR support for the National Commemoration of the Armenian Genocide Centennial event in Washington last month.

armeniaThe independent firm helped promote, position, launch and manage the ceremony on behalf of the 100 Lives Foundation.

Budget for the campaign from March 23 to May 31 was capped at $250K.

The 100 Lives group collects stories of survivors of the genocide that began in 1915 and pays tribute to individuals and institutions that saved the lives of many Armenians.

The group's "Aurora Prize" supports humanitarian projects throughout the world.

Vartan Gregorian, former Brown University and Carnegie Corp. of New York president), Ruben Vardanyan, founding partner of the Moscow School of Management SKOLKOVO, and Noubar Afeyan, venture capitalist and lecturer at MIT's Sloan School of Management lead the 100 Lives initiative.

Partners of 100 Lives include the National Archives of Armenia, The Aremenian Genocide Museum-Institute and Armenian General Benevolent Union.

Armenia says the Ottoman government launched a systemic decimation of the 2M civilian Armenians living under its rule.

Over the years, Turkish governments have expressed grief for the deaths, but have denied that a policy of genocide existed.

Pope Francis on June 21 criticized the leaders of major powers for their failure to act during the 'great tragedy of Armenia."