Burson-Marsteller has established a Cuba specialty team in Miami to counsel clients on the political and economic conditions and prepare them for eventual market entry in the Communist state.
President Obama on July 1 announced plans to formally re-establish diplomatic relations with Cuba this month, a move that will effectively end the more than half-century embargo of the island.
B-M CEO Don Baer said restored diplomatic ties combining with evolving regulations would provide "significant opportunities for many enterprises in Cuba."
Ramiro Prudencio, Latin America CEO, leads the Cuba team with staffers from across the B-M, Direct Impact (grassroots communications) and Penn Schoen Berland (polling network).
Impact Management Group, which is headed by Republican operative Terry Benham, works to build US support for Ukraine.
Rational 360 has ironed out its six-month $1.2M contract with Saudi Arabia’s Public Investment Fund to position it as a “sophisticated global investment fund.”
APCO has signed on to promote this month’s visit of Ahmed Al Khateeb, head of Saudi Arabia’s Ministry of Tourism, to the US.
The Dominican Republic’s Ministry of Tourism has signed on Montieth & Co. for strategic communications and media relations duties as chaos grips neighboring Haiti.
Edelman is negotiating a formal contract with the Bahamas for strategic communications on issues impacting its reputation abroad.
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