Content Comparing the ROI of content marketing and native advertising (K. Libert)

Content Native advertising isn't the only paid content blurring the lines of journalism (L. Hoffman)

Crisis BP's oil slicked reputation remains despite settlement(WSJ)

Trends The elevation of PR: From content to relationships (D. Tisch)

Crisis How WestJet is winning the PR battle in the face of bomb threats (Daily Mail)

Food A timely pivot for Whole Foods (P. Gillott)

Corporate Company blogs should be news sources for reporters and customers (L. Menchaca)

PA Democrats want Indiana gov to release PR records (AP)

Digital Unmasking PR exec as a Wikipedian (Examiner)