Time Inc. has scooped up InVNT, an experiential live media, digital, brand creative services outfit, to add more events capability to the magazine company.
Scott Cullather's shop has works on more than 200 annual events for clients such as General Motors, Merck, PepsiCo and Outdoor Advertising Assn.
Time Inc. boss Joe Ripp, says "live media is a great way to deliver targeted audiences to marketing partners."
Cullather will continue at the inVNT helm at New York City's Puck Building in Soho, and report to Mark Ford, Time Inc.'s VP-global advertising.
Time's print/digital brands including People, Sports Illustrated, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune, InStyle and Food & Wine reach more than 120M people per-month.
Trump Media & Technology Group today reported a $58.2M net loss on $4.1M in 2023 revenues, a disclosure that drove its stock price down 22.6 percent to $47.96.
Barry Pollack, an attorney at Wall Street’s Harris St. Laurent & Wechsler, has registered Julian Assange as a client with the Justice Dept. “out of an abundance of caution.”
Paramount Global to slash 800 jobs in what chief executive Bob Bakish calls part of an effort to “return the company to earnings growth"... Rolling Stone editor-in-chief Noah Shachtman is exiting at the end of the month due to disagreements with chief executive Gus Wenner over the direction the magazine is taking... The New York Times broke the $1 billion barrier in annual revenue from digital subscriptions in 2023... Press Forward is investing more than $500 million to strengthen local newsrooms.
The majority of news articles are read within the first three days of publication, according to a recent report.
The Los Angeles Times gives pink slips to 115 people or 20 percent of its newsroom staff... TIME is also laying off about 30 employees, which is approximately 15 percent of its editorial staff... The Baltimore Banner, which was launched by Stewart Bainum in 2022 after he failed to buy the Baltimore Sun, added 500 subscribers per day in the three days following Sinclair Broadcast Group's deal to purchase the Sun.
Have a comment? Send it to 
No comments have been submitted for this story yet.