Strategy The big idea theory (J. Hausrath)

Strategery Uber's Istanbul PR stunt turns into permanent service(Wash Post)

Showbiz Michael Jackson estate still lucrative for PR firm, lawyers (Showbiz411)

Military Big Pentagon exercise in southwest nixes media access(Wash Post)

Crisis Cosby dropped by Creative Artists Agency (Deadline)

Content Edelman flap is an object lesson for native content makers (J. Jarvis)

Corporate The business case for women in the C-suite (Fast Company)

Food/Bev Study finds little difference between Gluten-free, regular food (CBS Atlanta)

Trending Semicolon tattoos raise awareness of mental illness(USA Today)

Travel Debt-laden Puerto Rico says travel business is good (TW)

Piling On Jared isn't Subway's only problem (Bloomberg)

Politics Jeb Bush raises $114M in bid to scare off challengers (NY Times)

Marketing Has soccer finally made it in the US? (WSJ)