Caesars Entertainment has hired MWW PR to handle the launch of its $125M Waterfront Conference Center at its Harrah's Atlantic City property.
MWW CEO Michael Kempner predicts the opening of the largest hotel-housed conference center located between Baltimore and Boston will be a "game-changer" for the troubled AC economy.
He's confident the PR effort will position AC as a "sought-after destination for business."
The independent Jersey-based firm will bolster awareness of the space and both Caesars' savvy in the $280B business meetings market and its support of AC's bid to diversify its customer base.
MWW's corporate team, which devised PR for Virgin America airlines and the Garden State's "Stronger then the Storm" programs. handles the Caesars' business.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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