The Mount Vernon school district is looking for a PR firm to "engage and inform" that Westchester Country (NY) community about continuing efforts to change the culture and atmosphere of the 16-unit network.
The district, according to its June 10 RFP, is culturally diverse with many students coming from non-English speaking and disadvantaged families from the Caribbean, Middle East and Europe.
New York State has cited the district for "under performing schools, violence and low graduation rates."
A new management team took over in 2014 with a commitment "to transform the district with academic and school pride at its core."
Mount Vernon's Board of Education needs communications help in reaching "all corners of the community" via education about new programs and outreach to parents and local forums.
The selected PR firm will have "an acute understanding of the challenges facing a small city school district in the current academic and fiscal climate."
The contract is for one-year with the district having the right to renew the pact for two one-year periods.
Proposals are due July 29. Rick McCormick handles questions at 914/665-5235. View RFP (PDF).
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