Burson-Marsteller's Penn Schoen Berland unit has named Curtis Freet and Jon Penn CEOs of their respective operations to replace Jay Leveton, who had been at the helm since 2012.
Freet handles corporate and political businesses, splitting his time between New York and Washington.
The more than 20-year technology marketing/research veteran is a Microsoft alumnus.
Penn, a nephew of former B-M CEO Mark Penn, oversees media and entertainment practices from his perch in Los Angeles.
During the past dozen years, he has worked with Hollywood production, marketing and research executives to develop approaches for green-light, franchise management, script positioning, ad testing and box-office forecasting. He also Internet strategy director for Hillary Clinton's 2000 Senate run in New York.
Freet and Penn report to B-M CEO Don Baer.