Percepture notched the pitch for the Williamsburg Area Destination Marketing Committee, an estimated $200K piece of business that was sought by more than 18 firms.
The committee issued the RFP in January, looking for an agency to promote overnight visits and position the Virginia region as having more tourism attractions than just the Colonial Williamsburg restoration.
The "historic triangle" area of Young/James City counties and the city of Williamsburg is home to Busch Gardens, Jamestown Settlement, Water Country USA, Yorktown Battlefield (site of last major battle of American Revolution) and College of William & Mary (nation's second oldest university), golf courses, shopping and fine dining establishments.
Corrina Ferguson, director of marketing for the Williamsburg group, said, PR is the "key element of our brand messaging campaign" because the discipline can tell a more complete story than traditional advertising.
Percepture is the home of veterans Rene Mack, former president of Weber Shandwick's travel group, Cathleen Johnson, founder and 25-year chief of Edelman's global travel practice, and Veronica Stoddart, former travel editor at USA Today.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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