Didit, the Long Island-based digital marketing shop, has acquired its third PR shop in the past year, snapping up New York-based JB Cumberland PR.
JB Cumberland sprung out of LobenzStevens PR in the late 1990s under the direction of Joanna Cumberland, specializing in PR for European companies looking to enter the US market.
Clients have included Australian lamb, Zero Water, Reisenthel and Peugot, among others.
Didt said JBC will retain its name and staff, but relocate to the agency's Manhattan offices.
President and co-founder Dave Pasternack said the firm adds creative and strategic consumer and product branding and PR to Didit's offerings.
Gould & Partners advised the transaction, Didit's seventh deal over the past three years.
On the PR front, it acquired Bridge Global Strategies in February and LVM Group a year earlier.
DJE Holdings, parent of Edelman and Zeno, launches RUTH as an independent shop named after Ruth Edelman, mental health advocate, wife and longtime business partner of Dan Edelman.
New York City PR firms make up the largest slice of O'Dwyer's 147 firm overall ranking with 33 of 40 in the New York/New Jersey area either calling Manhattan their home or having a presence there.
Subject Matter+Kivvit, which joined forces in May, has rebranded as Avoq, an integrated shop with more than 200 professionals in Washington, New York, Asbury Park (NJ), Miami and Chicago.
While PR pros stationed at in-house comms. teams and those working for agencies share many of the same objectives, they also have markedly different top priorities, according to a recent report.
Edelman is cutting 240 employees or about four percent of its workforce to cope with the cooling down of the PR sector, according to a memo from CEO Richard Edelman.
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