Foxwoods Resort Casino, operator of the largest resort casino in the US, has selected SHIFT Communications of Boston to handle its PR account following a competitive pitch.

Paul LaRocca, Foxwoods' VP-brand marketin, said SHIFT aced the business due to its creative and data-driven approach to communications.

The PR firm will promote Foxwoods' entertainment offerings and retail expansion keynoted by the 300K sq. ft. enclosed Tangier Outlets stores.

Located in Mashantucket, Conn., Foxwoods is owned by he Pequot Indians.

The tribe's push into the Massachusetts gambling arena fell apart last month as its plan for a $650M casino in New Bedford collapsed.