Planned Parenthood, which is under a blistering assault from conservative groups and Republicans for what they framed as the "baby organ trafficking" scandal, has hired crisis firm SKDKnickerbocker to handle its crisis.

The Center for Medical Progress, leader of the anti-PP campaign, released a video yesterday allegedly showing a PP-affiliated technician picking through aborted fetal tissue looking for salable material.

The non-profit organization maintains the video is heavily edited and denied the sale of tissue from aborted fetuses, which is against federal law.

It also has lashed out at opponents. "Publicizing secret video footage of a woman's abortion process is a grossly offensive act that should be rejected by all regardless of political perspective," said Dawn Laguens, the executive VP of PP, in the statement.

Three Republican presidential candidates—Ted Cruz, Rand Paul and Ben Carson—attended an anti-abortion rally in DC yesterday in which PP was a major target.

Paul has sponsored a measure that would strip PP of its $540M federal funding for women's health.

PP has urged media not to air the video prepared by "extremists who entered PP labs under false pretenses, violated research protocol, and, worse violated the privacy of patients involved."