NBCUniversal slates a $250M investment in BuzzFeed and an additional outlay for Vox Media, according to a report on re/code.

The Comcast unit's investment, which is an effort to attract a younger audience and get a better handle on the digital world, values the digital publisher of lists and quizzes at $1.5B.

Buzzfeed in June attracted an audience of 80M people in the US, more than half were aged 18 to 34.

Vox, publisher of The Verge (technology site), Vox.com (news) and SB Nation (sports), registered 54M unique visitors in June.