tiffani cailorTiffani Cailor, an 18-year veteran of Four Seasons Hotels and Resorts, has been named director of PR and content development at Bermuda Tourism Authority's outpost in New York.

Victoria Isley, sales and marketing chief at BTA, said in a statement that Cailor's "combination of luxury travel experience and extensive relationships with media and lifestyle influencers will be of direct benefit to Bermuda."

Cailor is to help the island extend its reach as it gears up the 35th America's Cup in 2017, which is backed by Louis Vuitton.

Most recently, she was head of the Four Seasons Hotel in New York, which is the brand's flagship property.

She also worked in other cities for Four Seasons, directing marketing communications, philanthropy and crisis PR.

Earlier, Cailor held PR posts at Loews and Hyatt Hotels.