SoulCycle, the New York-based "spinning" fitness chain with a cult following, is relying on ICR for financial communications counsel as it pursues an IPO.
The company filed with the SEC on July 30 with a placeholder $100M price to go public, months after hiring Goldman Sachs to mull strategic options. Upscale gym chain Equinox holds a majority stake in SoulCycle.
SoulCycle, offering 45-minute classes starting around $34, has built a large following across 38 studios in the US. It describes itself as a "lifestyle brand" ready to tap "the global trend towards healthy living and a lifelong quest for meaning, wellness and personal growth."
Revenue hit $112M in 2014, up from $36.2M in 2012.
Gabby Cohen heads PR and brand strategy at SoulCycle. Jessica Liddell, senior VP, leads the account at ICR.
Teneo is handling the initial public offering of CVC Capital Partners, one of Europe’s largest private equity firms with nearly $200B in assets under management.
Brunswick Group represents Endeavor Group Holdings as it agrees to go private via its acquisition by Silver Lake technology investment firm, which is handled by Edelman Smithfield.
Tod Donhauser, a nine-year veteran of Edelman, has joined H/Advisors Abernathy as managing director and head of its San Francisco office.
Intelligent Group Ltd, a Hong Kong-based financial PR firm, has priced its initial public offering of 1.9M shares at $4, which is the low end of the $4 to $5 range.
Kekst CNC represents Grant Thornton as it sells a majority stake in its US arm to New Mountain Capital, which relies on Goldin Solutions, in what is billed as the largest PE investment in the accounting and advisory sector.
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