Ken Parks, chief content officer at Spotify streaming music operation, is joining Pluto TV as executive chairman.
He's an eight-year veteran and first employee of Spotify. Parks will continue to advise Spotify's chief Daniel Ek.
Pluto TV offers over-the-top video services, bundling content from online platforms into cable TV-similar channels.
Based in New York, Parks will be responsible for content development, distribution and monetization.
"I believe Pluto TV has an enormous opportunity to define the future of television and online video," Parks said in a statement. "The timing is perfect for Pluto TV to reach massive global scale and become one of the premier consumer video platforms in the world.”
Prior to Spotify, Parks was at EMI Music and Reuters.
Spotify has more than 20M users and generated revenues of $1.3B last year.
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