Tech TechCrunch Apple reporter hired by Apple for PR (9to5mac)

Misc Brand extensions, shortcuts by journalists and rejection as a PR strategy (L. Hoffman)

List 16 things only people who work in PR will understand(Metro)

Crisis SeaWorld blames weather, reputation attacks for attendance dip (LA Times)

Culture Understanding transgender communications (K. Allen)

Clients I introduced Donald Trump to the world (A. Stevens)

EconDev Economic dev orgs create compelling content through blogging (K. Fox)

Comment SEC rule to invoke 'Pay Spin' (J. Horton)

Disclosure Senate report rips airlines for failure to disclose fees(Consumerist)

Analysis Five things the PR industry does that undermines its value (M. Brewster)

Politics Hillary Clinton vs the media (Wash PosT)

Tools Why you should take Instagram seriously (R. Pritchard)

RFP Tourism marketing for Cayman Islands in Latin America(RFP)

RFP Tourism for Botetourt County, VA (link)