Health Coca-Cola funds scientists who shift obesity blame away from diets (NY Times)

Lessons Sifting through journalists' gripes and grumbles for PR lessons (L. Hoffman)

Media Can the NFL save Twitter with this new deal? (24/7 Wall St.)

Native Ads How to evaluate native content programs (J. Bell)

Content The three biggest mistakes you're making in your content strategy (O. Akhtar)

Legal Gibson Dunn blends legal, PR tactics in Uber case (The Recorder)

Careers 6 ways to dial up social media to advance your career(K. Hannon)

Fashion Models are raising their voices, and their profiles, online(NY Times)

Int'l Israel, public diplomacy and the Iran agreement (P. Seib)

Retail Humane Society ups PR ante in battle with Costco (CBS News)

Tourism Ministry denies rift between Grayling and Kenya Tourism Board (All Africa)

Travel Reinventing resort/hotel PR for the 21st century (B. Harrison)