Rubenstein PR has a six-month contract with Rwanda Development Board's tourism and conservation unit to promote the African country's culture and attractions.
A key element of the campaign will involve publicity for Rwanda's 11th Kwita Izina gorilla naming ceremony, a Sept. 5 celebration held in the foothills of Volcanoes National Park to celebrate the country's conservation efforts.
The government reports a 26.3 percent rise in the gorilla population since 2003.
More than 160 baby gorillas received names since Kwita Izina began ten years ago.
Earlier this year, Rwanda marked the 21st commemoration of the 1994 genocide in which the majority Hutu population slaughtered from 500,0000 to 1M members of the minority Tutsi community.
From April 7 though July 4, Rwanda honored victims and survivors of the genocide and conducted events to promote unity and hope for the future of the nation.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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