NBCUniversal is paying $200M for an equity investment in Vox Media, parent of Vox.com, SB Nation, The Verge, Curbed, Re/code, Polygon, Racked and Eater.
Steve Burke, NBCU chief, praised Vox's portfolio of brands that deeply engage broad audiences.
"Vox Media has strong leadership, top editorial talent and a unique technology platform, " he said in a statement. "We are excited to making this investment and building a collaborative partnership involving editorial content, advertising and technology."
Jim Bankoff, Vox CEO, considers NBCU "the perfect strategic partner."
He believes NBCU's properties work well with Vox's "authoritative, voice-driven brands which span sports, tech, news, fashion, food and more."
Vox plans to work with NBCU in areas such as programming, advertising, cross-promotion and platform technology, according to Bankoff.
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