tricia primroseMarriott International has picked Tricia Primrose for the global chief communications and PA officer slot.

She joins from Rational 360, where she counseled corporate clients since 2013.

Primrose did a dozen year stint in the PR department of AOL, rising to the top as executive VP-global communications & PA.

In that capacity (2007-2011), she led a 50-member team, handling corporate matters, PA, internal relations, publicity, event marketing and philanthropy.

Prior to AOL, Primrose was executive VP at Robinson Lerer & Montgomery and communications director for Sen. Richard Shelby of Alabama.

At Marriott, she'll handle image/reputation, communications planning, CSR, and government relations.